As consumer goods companies experience increasing pressure to rapidly bring products to market, the importance of understanding consumer packaging and the processes that help execute those projects increases.
Consumer goods companies in particular need to digitize the process in order to capture new distribution opportunities (and thus revenue opportunities) through simple packaging iteration and improve operational processes, thereby lowering costs. Companies who invest in the digitization of packaging processes can successfully unite marketing with the supply chain to improve the consumer experience and increase growth. Better understanding the digital maturity model for brand packaging is key to such success.
Download the "Digital Maturity Model for Brand Packaging" to:
- Better understand the business benefits that lie within each stage
- Identify your current position on the model
- Establish a progression roadmap within the model for your business